Privacy Policy

Effective April 18, 2024

  1. About This Privacy Policy

    FarMyth, Inc., its affiliates and subsidiaries (“FarMyth,” “we,” “us,” “our”) strive to build and maintain a relationship of trust with you. This Privacy Policy (the “Privacy Policy”) describes how we collect, use, and disclose your Personal Information (as defined below) and how to exercise rights you might have with respect to this information. This Privacy Policy governs Personal Information we collect through our websites, mobile apps, API applications, and virtual assistants (collectively, “Sites”). This Privacy Policy also governs Personal Information collected by our sales and customer support representatives, Personal Information collected offline, Personal Information obtained from third parties, and Personal Information collected through any of our products or services that display a link to this Privacy Policy (collectively, “Services”).

This Privacy Policy describes the Personal Information we collect about you, how we use this information, the choices you have regarding how we use this information, and other information regarding our privacy practices. Before engaging with our Sites, submitting information to us, or using our Services, please review this privacy policy and our Terms of Service. By visiting our Sites or using our Services, you agree and acknowledge that you have read and understood this Privacy Policy and our Terms of Service.

  1. Personal Information We Collect

    “Personal Information” is any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you or your household. Personal Information does not include publicly available information. We may collect, use, store, and transfer the categories of information listed below, and we may use the Personal Information we collect to draw inferences about you, such as your preferences or habits. Please note that the types of Personal Information we collect about you will vary based on how you use the Sites and/or Services and your relationship with us.

Information You Provide Directly

We may collect Personal Information you provide directly to us via the Sites. For example, we collect Personal Information when you communicate with us using our Site’s contact form, register for our events, or request a quote. This information typically includes your first and last name, email address, and any other information you provide in such communications.

We may also collect personal information you provide to us when you purchase products or services from us or when you request customer support. Examples of this type of personal information are: name, billing address, shipping address, payment information, email, and phone number. We collect this information to provide the products, services, or support to you to fulfil our contract with you, to process your payment information, arrange for shipping, and provide you with invoices and/or order conformations, communicate with you, screen our orders for potential risk or fraud, and when related to preferences you have shared with us, provide you with information or advertising relating to our products or services.

Information We Collect Automatically

We, and our service providers, may also automatically collect certain information about you when you access or use the Sites (“Usage Information”). Usage Information may include IP address, device identifier, browser type, operating system, time zone, information about your usage of and interaction with the Sites, devices you use, the web page you visited before coming to our sites, and identifiers associated with your devices. Furthermore, your devices may automatically transmit geolocation information to us based on your device settings.

The methods that may be used on the Sites to collect Usage Information include cookies, web beacons (also known as tracking pixels), embedded scripts, location-identifying technologies, device recognition technologies, in-app tracking methods, device and activity monitoring and other tracking technologies now and hereafter developed (“Tracking Technologies”). Tracking Technologies may be used to collect information about your interactions with the Sites, Services, and/or e-mails from FarMyth.

Some information about your use of the Sites and certain other online services or websites may be collected using Tracking Technologies across time and websites and used by us and third parties for purposes such as to associate different devices you use and deliver relevant ads and/or other content to you on the Sites and on certain other online websites. See the Tracking Technologies Choices section of this Privacy Policy below for additional information about Tracking Technologies.

Information We Collect From Other Sources

We may collect Personal Information about you from third parties. In some instances, we may combine the Personal Information we collect about you from third parties with Personal Information we collect from you. Depending on your relationship with us, this personal information we collect from third parties may include:

  • Name, address, email address, and phone number
  • Information on your buying habits and interests, and other publicly observed data (such as from social media); Demographic information
  • Information we obtain when you connect to FarMyth through social media;
  • Device identification information about your mobile phone, tablet, vehicle, or other connected device.

  1. How and When We Use Personal Information, Including for Marketing and Advertising

    We use the Personal Information we collect from you for the following purposes:
  • To respond to communications you send to us
  • To provide Services to you
  • To improve your experience with our Sites, such as saving your preferences from visit to visit to present you with a customized version of the Website.
  • To improve our Sites and Services, and to develop new products and services
  • To provide recommendations and deliver relevant advertising to you
  • To Send you announcements and surveys related to the Sites and Services
  • To provide a secure online environment, investigate illegal activities, comply with applicable law, and protect the health and safety of our customers, employees, contractors, and the general public

We may combine information across our systems, platforms, and databases. This includes combining information we receive from third parties and information about your use of our Sites and Services. We may also combine information about your use of one Service with information we get from your use of another Service.

  1. Tracking Technologies

    Tracking Technologies Generally

    Regular cookies may generally be disabled or removed by tools available as part of most commercial browsers, and in some instances blocked in the future by selecting certain settings. Browsers offer different functionalities and options, so you may need to set them separately. Also, tools from browsers may not be effective with regard to certain Tracking Technologies. Please be aware that if you disable or remove these technologies, some parts of the Sites may not work, and when you revisit the Sites, your ability to limit browser-based Tracking Technologies is subject to your browser settings and limitations.

    Some app-related Tracking Technologies can only be disabled by uninstalling the app. To uninstall an app, follow the instructions from your operating system or handset manufacturer. Apple and Google mobile device settings have settings to limit ad tracking, and other tracking, but these may not be completely effective.

    Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online Websites you visit. Like many online services and websites, we currently do not alter our practices when we receive a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” you can visit, but we are not responsible for the completeness or accuracy of this third party information.

    Interest Based Advertising and Limitations

    We may engage and work with third parties to serve advertisements on the Sites and/or on other online websites. Some of these ads may be tailored to your interest based on your interaction with the Sites and elsewhere on the Internet, sometimes referred to as “interest-based advertising” and “online behavioral advertising” (“Interest-based Advertising”).

    We are not responsible for, and make no representations regarding, the policies or business practices of any third parties, including, without limitation, data analytics service providers operating on our Sites. We encourage you to familiarize yourself with and consult their privacy policies and terms of use. See the “Tracking Technologies Choices” section below for information about choices offered by those third parties regarding their data collection and use.

    Analytics and Advertising Tracking Technologies

    You may exercise choices regarding the use of cookies from Google Analytics by going to downloading the Google Analytics Opt-out Browser Add-on. You may exercise choices regarding the use of cookies from Adobe Analytics by going to the section labeled “Tell our customers not to measure your use of their web sites or tailor their online ads for you.”

    You may choose not to receive some interest-based advertising by submitting opt-out requests. Some advertisers and service providers that perform advertising-related services for us on our Sites and on third party websites may participate in the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Program for Online Behavioral Advertising. To learn more about how to exercise certain choices regarding interest-based advertising, including use of cross-device data for serving ads, visit and Some of these companies may also be members of the Network Advertising Initiative (“NAI”). To learn more about the NAI and your opt-out options for their members, see Please be aware that, even if you are able to opt out of certain kinds of interest-based advertising, you may continue to receive other types of ads. Opting out only means that those selected members should no longer deliver certain interest-based advertising to you. It does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks). Also, if your browsers are configured to reject cookies when you visit these opt-out webpages, or you subsequently erase your cookies, use a different device or web browser or use a non-browser-based method of access (e.g., mobile app), your NAI / DAA browser-based opt-out may no longer, be effective. We support the ad industry’s Self-regulatory Principles for Online Behavioral Advertising and we expect that ad networks we directly engage to serve you interest-based advertising will do so as well, though we cannot guaranty their compliance.

    We may also use Google Ad Websites. To learn more about the data Google collects and how your data is used by it and to opt out of certain Google browser interest-based advertising, please visit here.

  1. When and With Whom We Share Personal Information

    We may disclose your Personal Information under any of the following circumstances:
  • To provide the Services and Sites to you
  • To comply with data privacy requests made by you under applicable privacy law • When required by law or to respond to legal process
  • To enable our service providers to provide the Sites and Services to you, subject to this Privacy Policy (See section below titled Disclosure of Personal Information to Our Service Providers)
  • As part of a merger or asset sale
  • To protect our property or rights or the safety of our employees, our customers, or other individuals
  • At your direction pursuant to clear, written instructions
  • As otherwise required or permitted by applicable law and this Privacy Policy

Social Media Companies

You may interact with parts of our Sites or Services that cause information to be published to your social networks. For example, you may click on a Facebook "like" button, which publishes to your Facebook account that you "like" one of our Services. On those parts of our websites with social network functionality, a social network may be able to collect information about you. For example, if a page contains a Facebook "like" button, Facebook may be able to collect data about your visit to that page, even if you don't click on the "like" button. To control this sharing of information, please review the privacy policy of the relevant social network and/or sign out of it before you use our Services.

Disclosure of Personal Information to Our Service Providers

We may share your Personal Information with our service providers to provide the Sites and Services to you. We require all such service providers to treat the information we share with them as confidential and to use it only for providing their services to us. These service providers include:

  • Professional services providers, such as firms that provide consultative services, assist with improving our programming, provide legal services, or supply project-based resources and assistance
  • Analytics services providers, including entities that analyze traffic to and on our Sites, analyze how our Services are used, and assist with identifying and communicating with potential customers
  • Marketing, advertising, and sales services providers that assist us in creating and executing marketing, advertising, and sales initiatives
  • Security providers, such as entities that assist with security incident verification and response, service notifications, fraud prevention, identity verification and management, and authentication
  • Information technology providers, such as entities that assist with website design, hosting, and maintenance, data and software storage, and network operations
  • Customer services service providers

For example, we use WordPress to power our online store. You can read more about how WordPress uses your Personal Information here:

Disclosure of Personal Information Pursuant to Legal or Regulatory Requests

We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

  1. Security of Your Personal Information

    We maintain a comprehensive information security program that contains appropriate administrative, technical, and physical measures designed to ensure a level of security appropriate to the nature of our business and the personal information we collect and process. If you have any questions about the security of your personal information, you can contact us at the contact information below.

  1. Children’s Privacy

    Our Sites and Services are not intended for or directed to children, and we do not knowingly collect personal information from children. If we become aware that we have collected the personal information of a child (e.g., under 13 in the U.S. and under 16 in the EU and UK), we will delete all such data in accordance with applicable law.

  1. Personal Information Retention

    We retain your Personal Information for no longer than is necessary to achieve the purposes for which the Personal Information was collected, or as may otherwise be permitted or required under applicable law.

  1. Conflict Between This Privacy Policy and Local Laws and Regulations

    When federal, state, and local laws and regulations require a higher level of protection for your Personal Information, they take precedence over this Privacy Policy. In addition, the specific requirements of this Privacy Policy will apply unless disallowed by local laws and regulations.

  1. Additional Information Regarding Other Laws and Individual Rights

    As of the date of this Privacy Policy, we are not subject to any of the comprehensive U.S. state privacy laws, such as the California Consumer Privacy Act, Colorado Privacy Act, Connecticut Personal Data Privacy and Online Monitoring Act, and the Virginia Consumer Data Privacy Act. We are also not presently subject to the GDPR, as we do not offer our products or services to residents of the EU. We will update our Privacy Policy in the event we become subject to any of these laws. If you would like to inquire further, please send us an email at

    Residents of the State of California have the right to request information regarding third parties to whom we have disclosed certain categories of personal information during the preceding year for those third parties' direct marketing purposes under California's "Shine the Light" law (Cal. Civ. Code § 1798.83). Personal information under this California law means "any information that when it was disclosed identified, described, or was able to be associated with an individual." We do not disclose this type of personal information to third parties for their own purposes. If you are a California resident and would like to make a “Shine the Light” request, please send us an email at, with “Shine the Light Request” as the Subject of the email.

  1. How To Contact Us With Questions About This Privacy Policy 

    Send us a message:

    Be sure to include your name, address, and a daytime telephone number where we can reach you.

Prior Version of Our Privacy Policy: